Company Overview

Santé offers an all-in-one POS system specifically designed for liquor stores, allowing business owners to manage their operations efficiently. The platform provides features that help cut costs, save time through automation, boost sales with tailored email and SMS campaigns, and enable online selling. It also integrates with various platforms to enhance customer reach.

Deal Profile



Retail Tech / Fintech




New York


UpHonest Capital, Kima Ventures, Team Ignite Ventures, and Attack Capital

CEO: Darren Fike

Before co-founding Santé, Darren was an Account Executive at Bond, where he consistently was the top seller in the company. As he explored business opportunities in the wine and liquor space, he worked part-time at a local wine shop.

CTO: Antoine Balaresque

Antoine is a former founder (raised $20m in capital and hired 50+) and software engineer at Diffusion Labs. B.S. in Business from U.C. Berkeley.

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